About

Profarmer is the retail platform for Profeeds Pvt Ltd, the leading manufacturer of livestock feed in Zimbabwe. This retail footprint extends to over 62 branches nationwide providing not only high-performance livestock feed and Day-Old Broiler Chicks since 2010, but  agri and poultry equipment, veterinary solutions, building equipment, fertilisers and seeds, and overall farming solutions under a one stop comprehensive shop.

Our vision is to become the market leader and destination for all poultry and farming needs. The trust and support gained from our valued customers over the years is a key driver of our ambition to become Zimbabwe’s leading integrated agri-business with a focus to impart a positive change in people’s lives through generating income options and offering solutions to all poultry and farming needs.

Back in 2010, after establishing a key partnership with the biggest chicken producer in Zimbabwe, Irvine’s Zimbabwe, Profeeds opened our very first retail store, then called Poultry Solutions, which focused on the small-scale chicken farmer and providing a total poultry solution for them. Since then, the stores have transitioned to Profeeds stores, and then to being rebranded as the Profarmer stores we know today, with a branch network that continues to grow and flourish with more products and an improved shopping experience under the Profarmer Hub and Profarmer Xpress concept stores. The Profarmer brand encapsulates our additional array of products which now range from agriculture inputs such as fertiliser, seed, and crop chemicals to a comprehensive assortment of veterinary solutions for poultry and other livestock. These developments are in response to our customers’ cry for the convenience of getting all poultry and farming needs under one roof.

We also offer expert advice free of charge through our technical support team, to assist our farmers to get maximum benefit from their projects.